Useful WordPress SEO Tips
Looking for some useful SEO pointers for your WordPress powered blog? Then read on a very useful post by a incredibly insightful guest poster. See base of the post for details about Andy from iQ SEO. Enjoy.
Search Engine Optimization for WordPress
As most of us who run WordPress sites are aware, there are a whole host of plugins that claim to offer help with SEO by automating some of the jobs that we generally find a little tedious. This is normally just the Page Titles and Descriptions, but your SEO efforts need to go far beyond this. There needs to be a certain amount of social activity, author links and common sense applied to any SEO strategy these days. Below are just a few pointers for you.
What’s in a page name? Why do you have to put plenty of thought into this? Google is going to be analyzing the page and looking for a correlation between content and the page naming convention. Get this wrong, and although you wont see your site slide into the depths, you may not be doing yourself any favours. With so many sites competing for that coveted first position, you need to ensure that ever ‘I’ is dotted and every ‘t’ crossed. It takes just a moment to think about how to name the page, so don’t waste this opportunity.
Keep your page naming strategy consistent, not too long and separate words out with a hyphen (-) rather than an underscore ( _ ). Try and ensure that when the page is complete that your entire URL is under 100 characters in length.
Page Title and H1 Tags
This is something that Google really doesn’t like. You may or may not have heard. But Google has just introduced an over optimisation penalty (OOP) so if you try and do too much SEO and ram it down their throat, you are likely to feel a swift backhand. Although just duplicating the page name and H1 tag won’t be enough to cause you to appear on the Google OOP radar, make too many clear SEO changes and this may well just be the nail in your coffin.
Keep both your page title and H1 tags descriptive but at the same time, ensure they are different. Keep them the same and Google sees this as a negative because you can be seen as having used template or auto-generated content.
Spelling and Grammar
This might seem obvious at first because you want to ensure that whoever is reading your page stays there because what is being written is interesting and compelling. However, did you know that Google reads pages and looks for something that is grammatically correct?
Write a page of 2,000 words and don’t break it up, and you get a thumbs down from Google. Write a page and have lots of spelling mistakes, and you get another thumbs down from Google. Poor grammar on the same page will lead to a page that Google doesn’t think will be of interest to visitors and will result in a lower position in the SERPs.
There really is no excuse to introduce spelling mistakes if you use a spell-checker, and considering how important this is, you want to make sure you get it right first time.