Schema WordPress Theme Review Is It That Good For SEO?

Schema WordPress Theme Review. SEO Optimized, Easy To Use.

I have recently changed WordPress themes, to the Schema WordPress theme from MyThemeShop¬†and thought I would share with you my findings and how it performs, page speed, SEO and more so sit back and get comfy. Or you could use my rather handy Schema Review navigation guide to the right. Up to you ūüėČ

Picking a WordPress theme for your blog can be a difficult thing to do, only you, however, know what you are looking for. What do you look for? Do you look for specific functionality? Simplicity? Focus on the content?

It’s not as easy as just buying a theme or indeed downloading one and hoping for the best. You have to do your research, it’s all well and good picking a theme but a lot of people, when starting out, go on aesthetics.

This is a big no-no, you need to get yourself a WordPress theme that is appropriately coded for Google, in particular, the Schema data it uses to read your content. If you want more information on how important Schema integration is read the post on How to Boost Your SEO using Schema markup.¬†As I’m not going to go into it here.

Sure the Schema WordPress theme is not the best looking WordPress theme¬†in the world granted, under the hood, it’s a different beast. In fact, it’s a rare breed.

Don’t worry I’ll tell you why the Schema WordPress Theme is different

Let’s take a look at the Schema integration firstly of the Schema WordPress theme, I took a recently written draft post,¬† then viewed the source code and ran it through the Google Structured Data Testing Tool¬†see the picture below:

Structured Data Testing Tool Schema WordPress theme
Structured Data Testing Tool Schema WordPress theme

As you can see from the above, we have the ehhentry Schema, sidebar, header, website and everything you need to ensure Google knows how your site is structured. As a comparison take a look at another WordPress theme from MyThemeShop to show this is not a fluke a specific to just this theme:

Authority Pro WordPress Theme Schema
Authority Pro WordPress Theme Schema

The above Schema data is from the demo of the Authority Pro WordPress theme from MyThemeShop, it’s actually used by none other than Matthew Woodward who is a bit of a legend in the SEO and marketing world. That itself speaks volumes to me and why I made the leap into using Schema, I did use it a while ago in fairness but wanted something more flashy looking.

Matthew Woodward.

The result of me moving from Schema made me think twice. I was sick to death of slow site speeds (Schema is incredibly quick) and was suffering from style over substance, so I switched back of late.

I can tell you this already for this month the time on site for April is much better than March mainly due to the simplicity of the theme and people finding new and interesting things to read. Which for me is a major bonus?

So aside from SEO & Speed how does the Schema WordPress theme work?

Well once installed the Schema WordPress theme has its own options panel, now this may well put some off. Mainly due to how far along the native WordPress customize panel has come along, it shouldn’t though.

The options panel is a piece of cake to use and does have some rather natty features up its theme sleeves so to speak, for an idea of this we will, of course, go through the options panel. This way you will know what you will get for your money if of course, you find my review useful. (Which I hope you do)

Schema Theme Options panel, digging in.

Schema WordPress theme options
Schema WordPress theme options

Let’s go through the general setting option, first of all, this way we can cover all the bases so to speak.¬†Unfortunately, the image above was cut off when I took a screen grab of it. Worry not though I will go through everything and let you know what you can expect if you buy the Schema WordPress theme.

Logo image: Fairly straightforward you can upload a logo set to 128px by 28px for optimal sizing.

Favicon: Add your favicon logo to give your site some identity. I haven’t done mine yet, however, this is easy to do. Simply upload and you’re away. If you’re looking to generate one this awesome generator could help if you’re not Photoshop inclined. View the Favicon Generator here.

Touch icon: This option lets you select a 152px x 152px image to be displayed on IOS & Android mobile devices. Again not done mine yet but will soon!

Metro icon: Here is where you can set an icon to be displayed in IE 10 so you’re site will look the part as a Windows tile.

Twitter username: Just enter your Twitter username minus of course the @ or the full URL. Just your username will do here.

FeedBurner URL: Add in your Feedburner URL here for post syndication 

Header code: Want to add something to your header? This is where you can add in code, good for Google website verification and such.

Footer code: Want to add in Google Analytics tracking? Well, this section is as good as any.

Pagination: You have four options here: next/previous, numbered, AJAX scroll to view more and lastly AJAX infinite scroll. I have chosen numbered¬†I’ve always used the number. It’s my preferred choice.

AJAX Quick search: I’ve elected to turn this off if you turn it on it will prepopulate the search bar with posts matching your search criteria. Conscious of page load time I’ve turned it off.

Posts on blog pages: Excerpt or full post? I’ve chosen excerpt as I want people to read more about the post and increase my page visit time. I don’t like the idea of full post content on the index page.

Responsiveness: This is a given, do you want your site to be responsive and rendered appropriately on tablets and mobile devices? Of course, you do.

Right To Left Language Support: Left this off. Simple but it’s there if you have a website whose¬†content reads¬†right-to-left.

No. of Products: Incidentally the Schema WordPress theme has WooCommerce support (which is ace) here you can choose how many products will be displayed on your store pages. Pretty useful.

Next up: Performance settings/site speed

Performance options in Schema WordPress theme
Performance options in Schema WordPress theme

Again the image got a little cut-off. No worries I will guide you through it. Right, firstly no one wants a slow website agreed? Of course not. Here we can set a number of options to ensure your Schema powered WordPress blog gets off the starting block so to speak.

Prefetching:¬†Enable or disable prefetching. If the user is on the homepage, then the single page will load faster and if a user is on the single page, the homepage will load faster in modern browsers. Fairly self-explanatory. I’ve enabled it!

Lazy Load: No need for a secondary plugin to lazy load images until they are needed Schema does it for you. So that’s one less plugin to install. Huzzah.

Lazy load featured images: Same as the above (despite being spelled incorrectly), visit my homepage for an example of it in action here.

Lazy load post content images: Again same as the above two instances, by offering lazy loading of images you’re saving yourself bandwidth usage with only displaying images when they are called upon. In this case scrolling down, which in turn helps page load speed and of course (potentially) your site speed score and could help increase rankings through speed.

Async JavaScript:¬†Add attribute¬†async to script tags to improve page download speed. Got to be honest with you, have no real idea when it comes to JavaScript. I’ve enabled it though.

Remove ver parameters:¬†Remove ver parameter from CSS and JS file calls. It may improve speed in some browsers which do not cache files having the parameter. I’ve enabled it. Come to the conclusion if you don’t know what stuff means, don’t talk about it!

Optimize WooCommerce scripts: As much as I love WooCommerce (contrary to popular belief) the option to load WooCommerce scripts and styles only on WooCommerce pages is awesome. As WooCommerce can be a bit labor intensive.

Schema Theme Review – Styling options available

Schema WordPress theme review Styling options
Schema WordPress theme review Styling options

Well, there’s plenty to choose from here. Here you can choose the general color scheme for your Schema powered site via the handy color picker. Whatever you choose here will be the accent color throughout your new blog. It will be used for links and breadcrumbs and such. Have a play around till you find something you like.

Choose the general layout of your site, choose either the sidebar on the left or indeed on the right. **Please do bear in mind: that you can, in fact, elect not to show a sidebar on a post by post basis. So if you have some content worthy of a full-width layout you can choose to do so.

Site background, choose from a color or indeed a pre-installed image. The Schema theme comes installed with 63 different page backgrounds, or just upload your own if you’re feeling fruity. Or chose a gradient if you like things a little different. If you choose a background you like the look of you can choose whether or not you would like a parallax effect on it as well.

Custom CSS. The Schema theme (if you’re using WooCommerce) will automatically place a cart icon and other WooCommerce related goodies in the top right section of the header. As my site has a WordPress directory but I don’t actually sell anything I wanted to get rid of the icons and mention. This is easily done using the custom CSS code section. See below for what I added to remove it:

#primary-navigation .mts-cart span a {
display: none;


.mts-cart {
display: none;


That’s it, that’s how I got rid of the icon for the shopping cart and mention of the shopping cart. I had to dig around in the code and do some testing in the Google Chrome inspection console, however, I managed it and removed it. Was relatively simple. Would have been nice to have a choice in whether or not to display it though.

Lastly, you can choose whether or not to have your images (upon clicking) display in there very own light box. As I am using a social sharing plugin that activates upon hovering over an image this option is defunct. There is probably a conflict with my plugin to prevent this from happening, not the themes fault.

Header options for the Schema WordPress theme

Schema theme review header options
Schema theme review header options

It’s from the header options we can choose from a number of different options. We have the logo above the navigation or indeed inside it, we can choose from a floating nav menu, whether or not we want to show the primary nav and of course whether to hide the logo or indeed show it.

If you choose to show the header icons you will add and take away a number of different social networks. You can reorder them in a very similar way you would with WordPress widgets, each social network has an icon attributed to it. You can choose whether to hide or show the social icons, there’s plenty on offer regardless, so you’ll be spoiled for choice.

Homepage settings for the Schema WordPress theme


Homepage options for the Schema WordPress theme
Homepage options for the Schema WordPress theme

Here we can choose from showing a slider on the homepage or not. If you choose to do so you will be greeted with a box to add in categories you want to show slides from, simply type in the category you wish to display. You will then have an option to choose exactly how many slides you wish to display the default is 3. Loads of slides may well be overkill in fairness!!!

Thumbnail size for the homepage, here you can choose to have either a full width (well up to the sidebar anyway, if of course, you have enabled it!) or if you prefer a smaller image much like the graphic shows, it’s up to you. I went with the big ones, in the end, preferred them over the smaller ones. Personal taste etc.

Also worth noting that if you want to display a custom slider, this is entirely possible too. If you choose to enable the slider you will see a new button called ‘Add Slider’ it’s here you can upload an image and add in a URL for it to point to and of course, give it some text to be displayed on the front end.

You can also choose what you want to display category wise on the homepage by adding categories to be displayed under the slider, or indeed if you choose to not show the slider. These come with a bunch of options such as how many to show, as well as being able to add more sections of categories. If you leave this blank or choose not to show it your good old regular content will show.

Lastly, it’s the homepage meta content, here you get to choose the output of the metadata, from Author name, date, categories and comment count. You can enable them or disable them from here, so they will either show or they won’t!

Footer settings for the Schema theme

Schema theme footer settings
Schema theme footer settings

Not unlike the style options, the footer style options give you plenty to choose from. It’s here you can choose to enable or disable the footer. If you enable it you can choose from the following footer layouts: 3 widgets or 4 widgets. Whatever you choose here will be appropriately named in the widget section of your WordPress install.

Other options include footer background color, footer background pattern (25 different pattern options) or if you’re feeling different you can upload your very own custom background image. Copyrights text add some text relating to your blog and stamp your claim or why not change the background color of your copyright section. It’s worth noting the copyright section is directly underneath your footer widgets if you have them enabled. Just in case you miss it.

Single post settings for the Schema theme

Single post settings for Schema
Single post settings for Schema

More options, those of you who are bored might want to look away. Those of you who like a simple interface and plenty of options to get their blog looking just right, read on. The first option Single Post Layout allows you to enable or disable certain elements and adjust the layout accordingly to your needs. Much again in the same way as WordPress widgets function you simply drag and drop to suit.

If you click on the related posts with the + sign you will have an option to display posts by tag or indeed category. Thus ensuring your content is relevant to the post at hand, assuming you have used tags and categories appropriately!

Turn off breadcrumbs or leave them on, highlight author comments and choose to display the date in the comments themselves. Again down to you. You can see my settings in the image!

Social sharing options with the Schema WordPress theme

social sharing options for Schema
Social sharing options for Schema

Social sharing of blog content is the lifeblood of ensuring your content gets out there. There are no two ways about it, fortunately, Schema has built-in social sharing, you can choose to show native buttons above the content, below the content and indeed floating. For an idea of how the floating social sharing buttons work to scroll down. Ta da.

Social media buttons, here you can enable or disable according to choice. Again widget style drag and drop is the order of the day here. Twitter, Facebook, Google Plus, Pinterest, StumbleUpon, and Linkedin are the choices on offer.

Advertising settings for Schema

Advertising options for the Schema WordPress theme
Advertising options for the Schema WordPress theme

Want to run advertisements on your blog? Need to find a plugin to add in spaces and such? No, you don’t not with the Schema theme, a rather useful feature is advertisement areas baked in. Here you can cut and paste advertising code from Google Adsense (or your preferred ad network) and display them in the header, below the post title or below the post content.

You can also choose how many days you want to display the advert for, which is handy if you have sold some ad space on your blog and only want it to run for the 30 days. A pretty cool feature I must admit.

Custom sidebars & sidebar options

Custom sidebars for the Schema theme
Custom sidebars for the Schema theme

Want your very own sidebars? Want to attribute them to a page by page or post by post basis? Well, you can, here the sidebar settings section lets you choose a default sidebar for a wealth of page templates. Choose one by homepage, single post, single page category, tag, date, search, author, 404, WooCommerce shop pages & WooCommerce single product entries.

You’ll note I have one created already called “Schema review” as this review is quite long (I like to cover as much as possible) I thought I would make a review navigation widget. I created a custom menu and attributed to my shiny new widget. That way it should help others get to what they really want to know about!

There’s no real point showing you a screenshot of the navigation set up as the Schema WordPress theme uses the standard WordPress native method for doing so. Plus showing you the typography settings page would read like war and peace.

Suffice to say you have plenty of options such as Google fonts, color settings for text, headers and more. You can change the font size per H1, H2 and more, make it bolder and preview the outcome of the setting before you make it live. You have real flexibility here to make a unique stamp on your blog from a typography point of view.

Import & Export of Schema theme settings

Import & Export options
Import & Export options

Love the demo of the Schema WordPress theme? Want it to look just like it did in the shop window so to speak? Well, here you can import theme options and demo content in one of two flavors. One being the standard demo of the Schema theme and the other a more minimal approach choice is yours. I’ve done it once playing around and it was very easy to get going.

Blog post options with the Schema theme


In post options
In post options

The image shows the post options we have when creating a new post on our blog. You can choose the sidebar (I’ chose the Schema review one) and we can also choose a header animation.

We have two options available one is a parallax effect, the other a zoom effect. I have chosen to use the parallax effect option, you will note the effect if you go back to the beginning of the review of the Schema theme.

What about widgets? Thankfully there is plenty to choose from.

Widget settings for Schema WordPress theme
Widget settings for Schema WordPress theme

There is literally plenty to choose from here. We have a widget to show Author posts which allows you to show posts from the author with some additional extras. Choose from how many posts to show, the title length to be displayed, layout either horizontal or vertical. Couple this with the ability to show or hide post thumbnails, show the date, number of comments. show or hide the excerpt and choose the excerpt length.

Other widgets include a Facebook like box, latest tweets, a post slider, recent posts, related posts (by category), show social icons with your social profiles attributed to them. Where it gets interesting is the advertisement widgets.

It’s here you can add in 125×125 ad blocks 2 ads per row up in a column of three. You can add an image URL and a link to point the images to, you can even randomize the adverts so they never display the same all the time. It’s a great feature for anyone thinking of advertising other products and services on their blog. The other ad block the 300×250 is purely for larger ads and offers no such features, just an image link, and a URL.

So how quick is the Schema WordPress theme?

In truth it’s quick right out off the bat, however, I do have a caching plugin installed. For an idea of quick, it actually runs take a look at the GTMetrix report below.

GTMETRIX Report for Schema theme
GTMETRIX Report for Schema theme

Not too shabby, considering I’m on a shared host. In fairness your probably already surprised at how quick it functions by the speed of loading pages and such throughout my blog. I just thought I would share this with you so you know what to expect in terms of speed of the Schema theme. Nothing like a real-world example to show things as they are.

Final thoughts:

I made the change to Schema as I had heard good things about it. I was sick to death of using page builders and trying to make something ‘different’.¬†I lost sight of what I really wanted to do which is create content and focus purely on content.

Thankfully the Schema WordPress theme helps me do just that. Sure it’s not the prettiest kid on the block, but with a child theme and some time invested, I think it could really stand out.

The Schema theme is a perfect example of a well structured, quick loading, search engine optimized WordPress theme. It’s not for everyone from an aesthetic point of view. But from a blogging point of view, I absolutely love it and cant recommend it enough.

It’s perfect for those starting out and taking those first tentative steps into the topsy-turvy world of blogging as well as being ideally suited for those who have an existing blog and want a blog Google will love for the way it outputs Schema info.

Did I mention it also Works with WooCommerce? No? Well, it does, another reason to take a serious look at it.

1 thought on “Schema WordPress Theme Review Is It That Good For SEO?

  1. I think you might be being a little unfair when it comes to looks, I’ve used MyThemeShop themes for a while now and I kind of agree about Schemas looks.

    But the speed and SEO of the Schema theme make up for it. Plus if you’re a designer you could make Schema look however you wanted it too.

    Schema is my go to theme when starting a new blogging project, and recommend it to others looking to do the same. Great review by the way..

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